The grocery stores are fully stocked with giant bags of treats and pop-up shops filled with costumes are lining street corners. This can only mean one thing: Halloween is on the brain.
We surveyed 1,057 American adults to get their perspectives on Halloween candy and compared it with our recent receipt capture data.
Candy bars surface as the most coveted type of Halloween candy (48%), followed secondarily by chocolate that’s not a candy bar.
These findings DO mirror trends we see from our members uploading receipts; the top three candy brands uploaded in the past 30 days are Hershey’s, Reese’s, and M&M’S.
The least appealing candy to receive? Sorry licorice, you’re out of favor (cited by 44% as the worst Halloween candy).
Halloween is just the beginning of the upcoming Holiday frenzy. If you’re looking to move your products off of shelves this Q4, both in-store and online without discounts or receipts, we can help!
Our next generation approach to retail offers shopping solutions for marketers, strengthened by our powerful insights, helping you stay ahead.
Contact us today to learn more!
